Businesses of yesteryears used to be located near availability of
raw materials or capital. Not any more. In today’s world they are flowing to
the epicentres of knowledge. A company’s potential is assessed on their knowledge creating capability. Capital is
going to the areas where knowledge is available to create new business products
and new services.
The ability to create new knowledge is often at the core of the
organization's competitive advantage. Knowledge creation according to the
Nonaka's SECI model is about continuous transfer, combination, and conversion
of the different types of knowledge, as users practice, interact, and learn. As
defined by Ikujiro Nonaka, knowledge creating process consists of
socialization, externalization, combination, and internalization.
In today’s cutthroat business world, innovation is said to be the
key factor that is driving an organization’s value and competition with rivals.
Organizations requires input of knowledge to create new products/services,
processes, technologies, and managerial systems. Knowledge management (KM) can
play a huge role in producing the source of knowledge that is integral to
support innovation. It is hence important that you adopt knowledge management
strategies that support radical innovation giving you the added advantage.
Knowledge creation process need not limit itself to within the
organization. New knowledge acquired from outside the organization about
customers, their habits, needs and preferences can enable you to improve your
products as well as marketing strategies. Conference and seminars help in
bringing new learning to the organization and sharing the expertise with one
another. It encourages partnership and collaboration with other organizations
to develop new products and services. Academicians and technocrats can join
hands to share knowledge to develop or improve existing or new process.
Explicit information and data can be easily understood and shared
as it can be quantified and stored. There are tools and skills that manage these
type of business information. However, it is not in this type of data that the
advantage of an organisation lies in. An organization's true asset is in the
knowledge which is found in individuals and their communities. Using the right
KM strategy, practicing the relevant leadership behaviours and cultivating
organizational learning culture can help you in effectively managing this
intrinsic knowledge of the people.
Without a doubt, better management of knowledge within a business
will lead to improved innovation and competitive advantage. Knowledge creation
is today perceived as one of the major assets of an organization. New knowledge
created, on its own or in combination with previously established knowledge can
provide a strong foundation for continuous improvement of a your organizations’
processes, products and services.